Less digging
and more doing
Datatinga™ provides a customizable knowledge repository for brands to catalog their hard-earned insights and ideas. By centralizing institutional knowledge, more collective action is taken on data and more cross-team collaboration is fueled.
Insight
Action
Value
Move from scattered insights and ideas to a single, easily-searchable repository. Spread institutional knowledge and take greater collective action on data and insights.
It's not about how much data you have.
It's about what you do with the data.
Innovative, data-oriented cultures do not spring up with the mere presence of a lot of data. They are formed, felt by people and inspired by leaders, when knowledge is shared across teams for the better good of the company.
Datatinga™ is built specifically to catalog and share institutional knowledge across functional and geographic teams so that more people are in position to turn actionable insights into actual action. Action is what turns data into value.
By making learnings more accessible to units across our wider organizations, magical things come with the action: Cross-team collaboration, a sense of common company goals and an innovative, data-informed culture.
See what Datatinga™ can look like for your organization - Request a demo.
Insight
Data-informed insights from different teams and research types are woven into one easily-searchable confine, so more learnings are consumed across the wider organization.
Action
Pivot quickly from insight to action with the action panel that taps into everyday task management systems. It’s not about the data. It’s what you do with the data. The action is what we call “Tinga”.
Value
Assigning values to actions allows organizations to finally be able to piece together the value being driven from quant and qual research initiatives – plus a reflective understanding of which activities are yielding the most value.
Why
Datatinga™?
Easy
Moving from data & insights to action & value has never been easier.
Reliable
Secure, scalable, high performance AWS Infrastructure.
Collaborative
Knowledge sharing across teams is good for both business and morale.
Integrated
Seamlessly connected into common apps & workflows.
Problem
General productivity platforms serve a purpose, but miss the mark when being used for knowledge bases. Clutter gets in the way, adoption suffers and little action on data and insights is taken.
Solution
Combine AI-powered search, internally-vetted insights, third-party integrations and a laser focus on ease of use - now we've got a knowledge base that can drive and sustain action across the enterprise.
“Datatinga™ has helped us organize and use our hard-earned knowledge.”
Malaysia Joseph, Amplify Education
“Sharing insights you've learned through testing, analytics and other forms of research is the key to unlocking faster growth.”
Alex Birkett, Omniscient Digital